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Aisling Mooney

Design: where Art meets purpose 

Ideal Design relies on Architectural & Psychoanalytic Theory 

Aisling's Design relies on Architectural & Psychoanalytic Theory. The Vitruvian principles of 'firmitas, utilitas & venustas' in architecture in tandem with fundamental psychoanalytic understandings of the psyche, including 'containment' and transforming 'beta elements' into 'alpha-functioning' inform Aisling's work in design and business.

Effective design, especially in the digital space requires a translation of the physical world into the digital. It is imperative to find elegant solutions to communicating visually and textually that make the experience not just work, but to be enjoyable. Feedback and reward for interaction create a real conversation between the viewer and supplier. This is what lasts in the memory in a more tangible way once the digital or visual interaction has ended.

Firmitas or form instructs the creation of a physical, 3D, tangible space so that the 'in person' experience of digital design leaves a lasting memory through the interactive dialectic. Utilitas or 'usefulness' is crucial for design to perform its function and as engaging as design can be, it always requires information to be accessible and messaging to be clear for the experiencer's digestion. Venustas, the beauty of layout, typography and placement is what aligns the viewer to the scriptor. It is the beautiful moments when design inspires that exemplified ideal design.

The psychoanalytic theory of 'containment' in design brings the viewer in and creates an all-encompassing world full of insight, information, answers to critical questions. Translating 'beta elements' or concepts into 'alpha-functioning' provides clarity, solves problems and inspires trust in the visitor to a platform, website or visual space and provides the reassuring space for introjection of content.

CV Highlights



>> M.Phil Trinity College Dublin

>> B.A. TSM Trinity College Dublin





>> Project Management

>> Product / Design / Management

>> Brand Development / Management

>> Full Adobe Suite, Figma etc.

>> Python Programming

BORN OUT OF THE BOX Creative Agency for Design, Website, Print, E-Commerce
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